Effect of local Government public relations channels on Co-Production consciousness among residents of ordinance-designated cities

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  • MITSUI Yusuke
    Graduate School of International Media, Communication and Tourism Studies, Hokkaido University
  • ITO Naoya
    Hokkaido University

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Other Title
  • 政令指定都市における行政広報チャンネルが協働意識に及ぼす影響
  • 政令指定都市における行政広報チャンネルが協働意識に及ぼす影響 : 札幌市における住民意識の定量的分析
  • セイレイ シテイ トシ ニ オケル ギョウセイ コウホウ チャンネル ガ キョウドウイシキ ニ オヨボス エイキョウ : サッポロシ ニ オケル ジュウミン イシキ ノ テイリョウテキ ブンセキ
  • Quantitative analysis of public awareness in Sapporo
  • 札幌市における住民意識の定量的分析

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Abstract

Local governments have been promoting Co-Production efforts with residents, and PR have played an important role. In this study, we’re trying to clarify the optimization of PR-channel selection to raise the Co-Production consciousness based on the quantitative survey of the influence of PR on the residents' consciousness. This discussion confirmed two routes for PR, one that influences the Co-Production consciousness through community consciousness and the other that influences through personal interests, and clarifies the relationship with the PR channel. The community consciousness route was influenced by SNS, and the influence of the official PR-channel was seen in the personal interest route.

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