書誌事項
- タイトル別名
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- The Evaluation of Images of a Person on the Other end of the Line through VR Backgrounds at Meetings Online
- オンラインミーティング ニ オケル バーチャル ハイケイ ニ ヨル ツウワ アイテ エ ノ イメージ ヒョウカ
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説明
The purpose of this research is to understand the difference between the image of VR background itself and image given to a person on the other end of the line using different VR backgrounds and the factors regarding the VR backgrounds at meetings online. In doing so, we revealed how the VR backgrounds affect the image of a person on the other end of the line. In this research, we reached to the conclusions that such as when providing VR backgrounds on the Web it is considered effective to (1) place more emphasis on “characteristics,” (2) provide classification (use as search condition) based on potential evaluation scale and use on a case-by-case basis and (3) categorize by gender when executing public relations strategy and spreading VR backgrounds, etc. to promote the use of VR backgrounds.
収録刊行物
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- 商学研究
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商学研究 2021 (14), 71-98, 2021
日本商学研究学会
