書誌事項
- タイトル別名
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- The Comparative Study between Relationship Marketing and Kankeisei Marketing (japanede relationship marketing) ―Consideration from the trust concept―
- カンボジア ニ オケル コグチ ケンコウ ホケン ト ケンコウ ト ノ ソウゴ カンケイ : リスクセン コウ ト ジカンセン コウ オ コウリョ ニ イレテ
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説明
This study examines about relationship marketing that is one of most popular categories in marketing study. Relationship marketing has been mainly discussed by American researchers as a main paradigm in marketing study from 1990s. Many Japanese researchers discuss it too, but there are differences from Americanʼs, about constructs and research objects. For this reason, relationship marketing has equivocality, so it is often difficult for researchers and marketing players to understand. Therefore, this study compares relationship marketing between America and Japanese, focusing trust concept.
収録刊行物
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- 麗澤経済研究
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麗澤経済研究 22 1-14, 2015-03-20
麗澤大学経済学会
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詳細情報 詳細情報について
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- CRID
- 1390290699316484992
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- NII論文ID
- 120005603084
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- NII書誌ID
- AN10439507
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- ISSN
- 13423045
- 2189339X
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- NDL書誌ID
- 026836363
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- IRDB
- NDL
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用可