<Research Note>Name Recognition of Politicians Among College Students : The Influence of Information Saturation and Bias

KAIGO Muneo, Okura Sae, Li Jingjing, 林 静芝, Stubic Neven

doi:10.15068/00124626

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<研究ノート>大学生における政治家の知名度 : 情報飽和時代の偏重の影響
大学生における政治家の知名度 : 情報飽和時代の偏重の影響
ダイガクセイニオケルセイジカノチメイド : ジョウホウホウワジダイノヘンチョウノエイキョウ

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Abstract

This study conducted an analysis of television programming and a questionnaire survey among university students to examine the inclination of entertainment information saturation occurring in the mass media and name recognition of politicians among students. The Commercial television programming in the Kanto region was analyzed, and it was found that 70.33% of weekday programming and 86.17% of weekend programming between the hours of 6PM through 12PM (the period with the highest number most amount of viewers) were inclined towards entertainment. Infotainment programming in the evenings from 5PM on weekdays in commercial programing only had a ratio of 5.33% related to political news. These results suggest that television programming does not fully provide political information. Results from the questionnaire survey found that university students could only name an average of less than five politicians, less than one-third of the average number of names of entertainers on television that they could write. The results from this study suggests that information saturation and entertainment in media are creating a tendency among media users to view only what they are interested in and that they are not receiving important political or economic news.

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国際日本研究

国際日本研究 7 121-128, 2015-03-02

Master's and Doctoral Program in International and Advanced Japanese Studies, Graduate School of Humanities and Social Sciences, University of Tsukuba

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