Research Study of How Users Choose Nursing-Care Service

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  • 介護事業利用者の介護サービス選択に関する調査研究
  • カイゴジギョウ リヨウシャ ノ カイゴサービス センタク ニ カンスル チョウサ ケンキュウ

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The purpose of this research is to solve the problems currently faced by public nursing-care service providers for their stable business operation. In the interview survey, it gave most attention to service users of day-care service and attendant service providers in Tokyo area. The result shows that those users did not choose the providers by utilizing the open information which is guaranteed by the third-party evaluation, but often times being introduced by care-managers or acquaintances. When nursing-care insurance system was launched, it was estimated that choice of the service becomes free contract, but the result shows to the contrary. Based on this finding, this paper considers the measures to be taken by public nursing-care service providers to attract service users by understanding customer needs and effective marketing activities.

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