Direction of the Environmental CSR Activity : Case Study of Reforestation by the Baby Goods Company

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  • 企業による環境CSRの方向性 : 植樹活動を行う企業の事例から
  • キギョウ ニ ヨル カンキョウ CSR ノ ホウコウセイ : ショクジュ カツドウ オ オコナウ キギョウ ノ ジレイ カラ

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It is getting important for the companies to fulfill corporate social responsibility( CSR) in their business activities. In other words, all the business activities have to consider their impact on economic, social and environmental factors other than their primary focus on profit making.CSR depends on the autonomous activities of each company. From the perspective of corporate strategy study, CSV( Creating Shared Value), which is focusing on contribution on society in CSR, is in the limelight. CSV is being recognized as an effective way to keep the validity and continuity of CSR activities in the company. Also, CSV can connect the message derived from social activities with the improvement of corporate brand value that leads to the competitive advantage of the company. However, not all companies can take on CSV activities that are directly related to their core business. In this article, a certain company doing the forestry preservation as part of CSR activities is chosen for the case study and considers the issues for the future.

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