Community planning by "EDOMAE AYU" : Consideration of communication and community planning along Setagaya Ward’s Tamagawa River

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  • “江戸前アユ”でまちづくり : 世田谷区多摩川沿川の観光・交流まちづくりを考える

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Abstract

研究の概要(英文)："Tourism Community Planning" is being actively carried out all over Japan in recent years. There are tourism resources in Setagaya Ward. Though there are 29 tourism walking courses in Setagaya Ward now, the one along Tamagawa River does not exist. In addition, although AYU (sweet fish), which is delicacies for many Japanese, has increased tremendously in Tamagawa River in recent years, most of the local Setagaya citizens do not know the existence of AYU. By participating in "College Student Tourism Community Planning Contest", we conducted field survey around Futakotamagawa Station and hearing survey at the Setagaya Ward Office. In order to create more crowd turnout and communication around the Futakotamagawa Station, we recommended following activities. 1) Holding "AYU Fishing Class" 2) Holding "Nature Programs " 3) Selling special products using "EDOMAE AYU"(Tokyo grown sweet fish) 4) Advertising method By implementing the above four activities, we expect positive effects such as revitalization of primary industries, creation of revenue sources for new areas, improvement of communication around the Futakotamagawa Station and between local residents.

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