ブロードバンドがもたらすメディア環境の変化とインターネット広告の今後についての考察

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  • 雨森 和信
    九州芸術工科大学芸術情報設計学科 : 非常勤講師

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  • An inquiry of environmental change brought by The Broad Band System and the future advertisement on the Interne
  • ブロード バンド ガ モタラス メディア カンキョウ ノ ヘンカ ト インターネット コウコク ノ コンゴ ニ ツイテ ノ コウサツ

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The internet has been providing us a big influence on several types of markets. When the internet was appeared, it was whispered among us that the internet would accelerate a decline of the mass media. Yet, the situation has not changed for a while and continued its own role until present. However, we recognize that a dramatic change on the mass media in The United States of America has been occurring with popularization of the Broad Band System. And it means that the Broad Band System make the capacity of the advertisement income shrink, instead of such fee is quite important profit source. In fact, we have been discussing such innovative changing as the internet would begin to corrode the market of the mass media or this phenomenon would be temporary in a sense. This subject is to inspect the consciousness of the consumers toward the mass media with intelligence of various investigate materials and consider a new method estimating the future development of the mass media. According to the consequence with our investigation, it has been proved that the consumers are not satisfied with the conventional mass media through their daily lives, which phenomenon, as an indirect cause, makes the Broad Band System erode the market of mass media. The Broad Band System became a huge menace against the conventional mass media. Also The Broad Band Advertisement has already possessed a great advantage and influences on respective sales promotion and acknowledgment acceleration. As a result, we have comprehended that The Broad Band System is going to become a main role for an advertisement field with its popularity as enterprises would be trying to develop a future market with them.

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