The Information that is provided by Advertisements<Article>

DOI IR Web Site Open Access

Bibliographic Information

Other Title
  • 広告表現による商品情報の提供について <論説>
  • 広告表現による商品情報の提供について
  • コウコク ヒョウゲン ニ ヨル ショウヒン ジョウホウ ノ テイキョウ ニ ツイテ

Search this article

Description

When using advertising to make a sales promotion, using famous faces is the most convenient way to get the purpose. On the contrary, nonsense or humorous expressions in advertisements sometimes make no sense. Surely, famous faces can make the sales increasing quickly. But in the long run, especially, to build the brand image, it may not work well. In this paper, I compared these 2 types of advertisement to make a further consideration about how to make an effective advertising strategy.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top