Sports as a culture system : Leaving from "separated society"

Do you catch with the viewpoint of management of a sport. What is needed for embodiment? It is regarding a sport as public property and make it establish of society as cultural equipment. That is to say, it is that sport itself has social position and all sport players and the culture level which has many choices. However, there is ambivalence wanted lack of social recognition in a sport you can realize it by ridicule "one's has a flesh brawny for the empty cranium". Therefore, cognitive levels of all the human beings which engage in a sport intervenes the proposition is to improve. First of all, a sport is private and free. The origin of a word of a sport is "carry away" by the theory are it means to ridding of the uneasiness of the heart by using the body. To move the body is understood man's fundamental action principle. And the human revival by such action principle integrated object becomes realizable by high level integration among "brain-heart-body". Regards discovery of this human action as be a game sport. Sport in Japan was treated as an important political problem which relates with the basis of national formation, maintenance and development in modern society. The sophistication and popularization of a sport was promoted by close mixture of power, society, and military affairs through a company, and a school education organization. However, the changing of society which has remarkable competition principle and a market principle causes the collapse of an natural and obvious absolute "the system". The environment surrounding a sport is not exception. And the present, athletic club and company sport are in a sluggish and decline phase. The trends of new sport forms appear according to such environmental changes. They are a policy of Ministry of Education, Culture, Sport, Science, and Technology, the J-.league 100-year design, a sport NPO corporations, and university consortium Kyoto. And I point out the prospects in five points on a basis of such a trend. - New function of a sport "Hub"-social capital construction. - To reform community's consciousness about sports. - To reform company's schema to support sports culture and to reconfirm a social role of sports. - A balance of cultural to persuade sports as commodity value and cultural value of sports. - Promotion system of synthetic sports policies which surpass a bureaucratic in administration. That is to say, "the governance" which grasps the sports organism as an action of management is necessary. Although the viewpoint of management supplies a impact methodology to sports promotion, sports are embodiment of "all-round education". So it is re-construct self sports order which have impulse to exercise as a starting point.