The relation nature between the spectator sports and the social capital : the viewpoint of experiential value

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  • スポーツ観戦とソーシャル・キャピタル形成についての一考察 : 経験価値を視点に
  • スポーツ カンセン ト ソーシャル・キャピタル ケイセイ ニツイテノ イチコウサツ : ケイケン カチ オ シテン ニ
  • スポーツ観戦とソーシャルキャピタル形成についての一考察 : 経験価値を視点に

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Abstract

In order to advance further the argument for the analysis of the social capital, it is necessary to have a deeper understanding of developing the experiential value through the demand of spectator sports. The purpose of this study is to analyze the relation nature between the frequency of sport spectator and the experiential value gleaned from several questionnaire results. The results show that frequent sport spectators at soccer game tend to build up a strong perception of experiential value, and then it would be thought to be expanded into the social capital. Finally, we attempt to show the direction of the social capital area of the research.

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