The reception of tv drama Amachan in Kuji

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Other Title
  • NHK朝の連続テレビ小説『あまちゃん』の久慈市における受容
  • NHK アサ ノ レンゾク テレビ ショウセツ アマチャン ノ クジシ 二オケル ジュヨウ
  • NHK アサ ノ レンゾク テレビ ショウセツ 『 アマチャン 』 ノ クジシ ニ オケル ジュヨウ
  • NHK朝の連続テレビ小説あまちゃんの久慈市における受容

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Description

This study explores the reception of the 88th NHK morning TV drama Amachan(2013) in Kuji, Iwate prefecture where is the main location of this drama, through participatory observation and semi-structured interview. This article discusses the effects of this drama for featured location's residents from the perspective of the economic aspect and enhancement of intangible value in the host community, negative aspects. Results show the positive economic impact on the destination due to attracting tourists. In addition, it is argued that contents tourism provides the opportunities for the local residents to be concerned with their community and their own culture. Moreover, efforts at regional revitalization using Amachan are expanding in Kuji after this drama.

Journal

  • 評論・社会科学

    評論・社会科学 (116), 15-40, 2016-03-20

    The Association of Social Studies, Doshisha University

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