Understanding small retail shop owners' decision process on adoption and continuous use of mobile payment systems based QR code

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  • Arai Takaya
    Graduate School of International Social Sciences, Yokohama National University
  • Tanabu Motonari
    Faculty of International Social Sciences, Yokohama National University

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  • 小規模小売店におけるQRコード決済の導入と継続的利用に関する意思決定過程－質的研究によるアプローチ
  • ショウキボ コウリテン ニ オケル QR コード ケッサイ ノ ドウニュウ ト ケイゾクテキ リヨウ ニ カンスル イシ ケッテイ カテイ : シツテキ ケンキュウ ニ ヨル アプローチ

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Abstract

<p>Even though mobile payment systems can be regarded as two-sided platform services, whose users are both of retailers and their customers, little research has been done from the retailers' perspective so far. This research, using the Modified Grounded Theory Approach (M-GTA) and Trajectory Equifinality Approach (TEA), intends to present how small retail shop owners make decisions on adoption and continuous use of a QR code-based mobile payment system by diagrams and story lines. The significance of “Iji," a Japanese word representing feelings trying to push through one's resolution, emerged from the analysis, and the concept was discussed through reviewing existing papers and features of participant retail shop owners.</p>

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