Successful Factors for Reward-Based Crowdfunding Financing by A Signaling Theory Perspective

DOI

Bibliographic Information

Other Title
  • シグナリング理論によるクラウドファンディングの成功要因

Description

<p>This study investigates what kind of Signal can reduce information asymmetry between the crowdfunding planner and the customer in crowdfunding. This paper focuses on the signals that convey the quality of projects and quality of crowdfunding planners in crowdfunding, and has a purpose to clarify the factors that increase supporters. The analysis will employ multiple regression analysis by using project data from Makuake, a Japanese crowdfunding company. In this case, this paper will make a theoretical contribution to the study of signaling theory and a practical contribution by presenting a method for reducing the asymmetry of information between the project planners and the supporters.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390290868748761472
  • NII Article ID
    130008145116
  • DOI
    10.11497/jasmin.202111.0_38
  • Text Lang
    en
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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