Impact of personal karaoke videos on customer satisfaction

DOI

Bibliographic Information

Other Title
  • カラオケにおける本人映像が顧客の満足度に与える影響

Description

<p>The impact of videos on consumers has been demonstrated in various industries. Therefore, the same effect can be expected in the karaoke industry. However, few studies on the industry have examined the impact of videos on customer satisfaction. There are two types of background images for karaoke: normal images produced by karaoke companies and personal images using live concerts and animations. In this study, we hypothesized that consumers who use personal videos have higher satisfaction than consumers who use normal videos and verified it through propensity score matching. Our results show that the hypothesis is supported. Therefore, the karaoke industry should enhance the use of personal images.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390290868754918016
  • NII Article ID
    130008145023
  • DOI
    10.11497/jasmin.202111.0_135
  • Text Lang
    en
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top