The characteristic and social influence of the internet video media

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  • 動画の特性と社会
  • ドウガ ノ トクセイ ト シャカイ

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Abstract

<p>Internet video media are arising and taking the place of television. The basis of the characteristics of online video is interactivity. This characteristic has enabled individuals to send video content to the world and has created new genres such as video blogs and gameplay. In addition, while daily communication through images is promoted, videos that capture decisive moments are easily diffused, which has various impacts on society. Online video has the advantage that the sender can also obtain the information of the receiver. Improving the content by analyzing the viewer retention rate and creating the content according to the role can make full use of the characteristics of the video.</p>

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