Measuring the Tourism Economy Using Local Gourmet Sales: Noto Area Tourism after COVID-19 with Noto Rice Bowl

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  • Kuramoto Hiroyuki
    Graduate School of Human and Socio Environmental Studies, Kanazawa University
  • Ide Akira
    Institute of Liberal Arts and Science, Kanazawa University

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Other Title
  • ご当地グルメを用いた観光経済の実態測定について ─能登丼によるCOVID-19後の能登観光を対象に─
  • ご当地グルメを用いた観光経済の実態測定について : 能登丼によるCOVID-19後の能登観光を対象に
  • ゴトウチ グルメ オ モチイタ カンコウ ケイザイ ノ ジッタイ ソクテイ ニ ツイテ : ノトドンブリ ニ ヨル COVID-19 ゴ ノ ノト カンコウ オ タイショウ ニ

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Abstract

In this study, we investigated the impact of the COVID-19 outbreak on the regional tourism economy and tourism dynamics of the Noto region by focusing on the number of sales of ”Noto-don.” Noto-don is a local gourmet rice bowl jointly developed by several restaurants using local ingredients, which is a primary attraction for tourists. An integrated analysis of sales, traffic, and number of visitors revealed the success of ”local-tourism,” which mainly targets people living in a limited geographic area close to the destination, which may include neighboring prefectures. This study also showed the importance of food-related statistics as an economic indicator.

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