Study of young people's purchasing behavior with focus on SNS

DOI

Bibliographic Information

Other Title
  • SNSを中心とした若者の購買行動の研究
  • From the perspective of Service-dominant logic
  • サービス・ドミナント・ロジックの視点から明らかに

Description

<p>The purpose of this study is to provide an overview of the purchasing behavior of young people from the perspective of Service-dominant logic. First, the elements that are actually used in purchasing behavior are extracted and analyzed the characteristics of those elements. Next, the Dematel method used was used to analyze the factors that are likely to have a particular impact on purchasing behavior. From the above analysis, it was found that social networking sites are used when users want to know about the appearance of a product, and the influence of certain elements on Instagram is particularly significant.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390291167501685376
  • NII Article ID
    130008163352
  • DOI
    10.11247/jssd.68.0_56
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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