The Role of Bridge Person in Overseas Outsourcing Projects for R&D

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  • 研究開発の海外アウトソーシング・プロジェクトにおけるブリッジ人材の役割
  • - A Case Study of European Automotive Engineering Service Providers -
  • ―欧州自動車エンジニアリング・サービス・プロバイダにおける事例研究―

Abstract

In the automotive industry, where global collaboration is accelerating, the horizontal specialization is also progressing in R&D. This paper discusses the role of bridge person in overseas R&D outsourcing projects through a case study of European automotive engineering service providers (ESP). Although the role of bridge person is important in global collaboration, there have been few reports on the role and desirable behavior of bridge person in R&D projects. Therefore, in this paper, an attempt was made to conceptualize experiential knowledge through an interview survey of experienced bridge person. The results showed that the role is challenging in that it requires management of R&D uncertainty and technology management in addition to building trust with customers through mutual actions with customer automakers and European ESPs.. In addition, from a P2M perspective, ”the role of linking the company's technical output to maxim-izing the outcome of customer programs” was identified.

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