Development Process of Second-hand Luxury Branded Goods Sales Industry
Bibliographic Information
- Other Title
-
- 中古ブランド品販売業 界の発展過程
- Focusing on the Spread of Innovation
- イノベーションの普及を中心に
Abstract
With the rise of the SDGs, the innovations in reuse, sharing and rental economy are attracting attention so the purchase and sale of second-hand luxury branded goods is growing significantly. Companies handling second-hand luxury goods have created new markets by systematically training skilled appraisers with abundant product knowledge and the ability to distinguish between genuine and fake items, by making a company go public, by conducting mergers and acquisitions, using Information Technology, developing overseas markets, and improving logistics efficiency. In this paper, we will discuss case studies of major companies using Everett Rogers' "Five Adopter Categories" model as an analytical frame.
Journal
-
- Journal of Japan Society of Directories
-
Journal of Japan Society of Directories 20 (1), 32-41, 2022-03-31
Japan Society of Directories
- Tweet
Details 詳細情報について
-
- CRID
- 1390292118451650432
-
- ISSN
- 24345629
- 24365629
- 18829252
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
-
- Abstract License Flag
- Allowed