Development Process of Second-hand Luxury Branded Goods Sales Industry

DOI

Bibliographic Information

Other Title
  • 中古ブランド品販売業 界の発展過程
  • Focusing on the Spread of Innovation
  • イノベーションの普及を中心に

Abstract

With the rise of the SDGs, the innovations in reuse, sharing and rental economy are attracting attention so the purchase and sale of second-hand luxury branded goods is growing significantly. Companies handling second-hand luxury goods have created new markets by systematically training skilled appraisers with abundant product knowledge and the ability to distinguish between genuine and fake items, by making a company go public, by conducting mergers and acquisitions, using Information Technology, developing overseas markets, and improving logistics efficiency. In this paper, we will discuss case studies of major companies using Everett Rogers' "Five Adopter Categories" model as an analytical frame.

Journal

Details 詳細情報について

  • CRID
    1390292118451650432
  • DOI
    10.50987/jsod.20.1_32_4
  • ISSN
    24345629
    24365629
    18829252
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

Report a problem

Back to top