Explore consumer classification axes that influence subscription churn

DOI
  • Shimizu Masaya
    Department of Industrial Engineering and Economics, School of Engineering, Tokyo Institute of Technology
  • Ho Bach
    Department of Industrial Engineering and Economics, School of Engineering, Tokyo Institute of Technology
  • Senoo Dai
    Department of Industrial Engineering and Economics, School of Engineering, Tokyo Institute of Technology

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Other Title
  • サブスクリプションの解約に影響を与える消費者分類

Description

<p>More and more companies are adopting the subscription model. One reason for this is the change in consumer values and consumer behavior. Research has been conducted to analyze appropriate fee structures and business models, as well as consumer usage intentions and churn. The purpose of this study is to identify the consumer profile that influences subscription model churn. Data will be collected through a questionnaire survey, categorized by characteristics, and analyzed. Based on the results, measures to reduce the churn rate of the subscription model will be discussed.</p>

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