Value co-created with emotion

DOI
  • Wada Tomoki
    Department of Industrial Engineering and Economics, School of Engineering, Graduate School of Tokyo Institute of Technology
  • Ho Bach
    Department of Industrial Engineering and Economics, School of Engineering, Graduate School of Tokyo Institute of Technology
  • Senoo Dai
    Department of Industrial Engineering and Economics, School of Engineering, Graduate School of Tokyo Institute of Technology

Bibliographic Information

Other Title
  • 感情で共創される価値

Abstract

<p>According to the similarity-attractiveness theory, similarity of emotion can be related to creativity. This study focuses on the similarity of emotion as a factor for maximizing emergence in group activities and aims to clarify the impact of the similarity of emotion on the emergence of group creative activities. We will conduct an experiment using a creativity task as the task between two parties, measure the emotional valence of the subjects using biometric instruments, and collect and analyze their evaluations of the ideas.This research will help companies to increase their emergence by adding the factor of emotional similarity to diversity and leadership, which have been the focus of much attention in the past.</p>

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