Content Development in the Late Shōwa Era when Mass Media Evolved to "Growth Stage"

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  • マスメディアが進化した昭和後期におけるコンテンツ開発の研究「成長期」
  • マス メディア ガ シンカ シタ ショウワ コウキ ニ オケル コンテンツ カイハツ ノ ケンキュウ 「 セイチョウキ 」

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Abstract

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Based on the product life-cycle theory of marketing, I propose a life-cycle theory of media-content creation—the content development three-year cycle theory. As per the work-experience of the author, the content creation cycle is hypothesized to be completed in minimum nine years. This period comprises three stages, each three-years long—Introduction Stage, Growth Stage, and Maturity Stage. This theory is examined through the achievements of seven creators, that is, pioneers who created media content; the mentors who influenced and instructed the author; and the author's contemporary creators who share and widen the author’s perspectives and make for healthy competitors.

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