-
- Moriyama Iori
- Tokyo Institute of Technology
-
- Mizuno Shinji
- Tokyo Institute of Technology
この論文をさがす
抄録
<p>The adwords problem (or the ad-auctions problem) is an online problem which decides allocations of advertisements to search words. The search words arrive one-by-one and a search engine decides what advertisement to display upon arrival of each search word. The owner of the search engine receives revenues from advertisers and the objective of the adwords problem is to maximize the sum of revenues. In this paper, we propose a hybrid algorithm for the adwords problem by combining two algorithms called a greedy algorithm and a PD algorithm. The proposed algorithm has a parameter k ∈ [0,1] and a competitive ratio of the algorithm is 1/(k (e/e-1) + 2 (1-k)) under the small bid assumption. We conduct preliminary numerical experiments, and we observe that the proposed algorithm outperforms other two algorithms with a suitable parameter k.</p>
収録刊行物
-
- 日本オペレーションズ・リサーチ学会論文誌
-
日本オペレーションズ・リサーチ学会論文誌 66 (3), 176-186, 2023-07-31
公益社団法人 日本オペレーションズ・リサーチ学会
- Tweet
キーワード
詳細情報 詳細情報について
-
- CRID
- 1390296973275982976
-
- NII書誌ID
- AA00703935
-
- ISSN
- 21888299
- 04534514
-
- NDL書誌ID
- 032962726
-
- 本文言語コード
- en
-
- データソース種別
-
- JaLC
- NDL
- Crossref
-
- 抄録ライセンスフラグ
- 使用不可