Review of the historical studies of marketing activities by the Japanese companies:

DOI

Bibliographic Information

Other Title
  • 日本企業のマーケティングに関する歴史的研究
  • Classification of the historical studies of marketing activities
  • ―マーケティング実践史研究の類型化の試み―

Abstract

<p>　This article tries to classify the historical studies of marketing activities by the Japanese companies through reviewing several articles. There are four pattern of types which are Business History-oriented, Distribution History-oriented, Specific Industry Marketing Activities History, Full-4P Cover Marketing Activities History.</p><p>　This article helps to organize the point at issue of the historical studies of marketing activities. Also, it suggests un-exploratory area of the study.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390297659201158528
  • DOI
    10.51102/jmhr.2.2_165
  • ISSN
    24368342
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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