Willingness-to-pay for TV Broadcasting Provided through the Internet in Japan: With a Focus on Information Shortage during the Earthquake Disaster
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- Otsuka Tokio
- Professor, Faculty of English and IT Management Shumei University
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- Mitomo Hitoshi
- Professor, Graduate School of Asia Pacific Studies, Waseda University
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Abstract
<p>Mobile devices, such as smartphones and tablets, are increasingly taking on a more critical role than conventional ICT equipment, such as desktop PCs, in people’s lives. Simultaneously, there has been a reduction in people’s, mainly young people’s, consumption of TV broadcasting; this has caused a decline in audience ratings. Consequently, NHK and commercial broadcasters have begun offering their programs online. This study aims to investigate users’ evaluations of mobile applications for distributing programs through the Internet. The evaluation focused mainly on the time around the significant earthquake. The Contingent Valuation Method and Price Sensitivity Measurement were employed to correct consumers’ price-related data. Indexes, such as Willingness to Pay, Indifference Price, and Optimal Prices were calculated, and the impact of utilizing other broadcasting services, digital content, and demographics were verified. The results demonstrated that the service provides certain economic benefits to users; however, it was difficult for broadcasters to collect compensation for the service.</p>
Journal
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- Journal of Asia-Pacific Studies
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Journal of Asia-Pacific Studies 47 (0), 73-102, 2023-12-15
Waseda University, Institute of Asia-Pacific Studies
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Details 詳細情報について
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- CRID
- 1390298532728306304
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- NII Book ID
- AA11430980
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- ISSN
- 24368997
- 1347149X
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- HANDLE
- 2065/0002001187
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- NDL BIB ID
- 033433526
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- Text Lang
- en
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- Data Source
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- JaLC
- IRDB
- NDL
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- Abstract License Flag
- Allowed