The Examination of Bento Box Development as a Communication Medium and Its Development Process as a Promoter of Town Awareness Among Residents

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Other Title
  • コミュニケーション媒体としての弁当開発と住民にまちの気づきを促す開発プロセスの検討

Abstract

In this study, we developed a bento box that incorporates information from the five senses as a new means of communicating the appeal of the depopulated areas of Hokkaido and increasing the non-resident population, and verified the effectiveness of the design through sales experiments and workshops. We designed an experience wherein you can see the scenery of the countryside and the sea when you open the bento, hear the sounds of the town when you scan the QR code, and gradually see the town walking map at the bottom of the bento as you eat the dishes made with local ingredients inside it. A sales experiment was conducted at the prepared food section of a department store directly connected to Sapporo Station, and 150 units of the “Kimobetsu Dayori Bento”, priced at 670 yen each, were sold out in one week. In addition, we were able to confirm the effect of the new experience design that uses the time needed to eat the bento to enable the acquisition of local information from interviews with workshop participants.

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