Toward Waste-free Lifestyle with “Loop”

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  • 「捨てない」暮らしへのチャレンジ : Loopについて

Abstract

<p>As a community-based retailer, Aeon has been working with customers for many years on the Bring Your Own Shopping Bag Campaign and collecting resources at stores. We recognize that building new lifestyles together with local customers is the strength and mission of a retail business that has touchpoints with customers.</p><p>From May 2021, we have been participating in Loop, a new shopping platform that uses reusable containers with the aim of further reducing single-use plastics. Loop is a collaborative effort among 1) Loop Japan GK (managing and operating the overall project), 2) manufacturers (developing durable containers and fill and refill products), and 3) retailers (selling and accepting containers for collection). As of March 2023, Aeon has handled 18 items from 11 manufacturers in collaboration with 100 stores in a total of 12 prefectures. Aggregated for the period from May 2021 to June 2023, the amount of plastic reduced was 2,247kg.</p><p>At present, the contribution to plastic reduction is limited. On the other hand, social interest is now extremely high as it brings a challenge to this new style of thinking and shopping. We aim to clear any issues identified with this initiative, such as improving efficiency by increasing collection quantities and cleaning bases by expanding the business scale.We also aim to improve the container collection rate to implement this system in society as a mechanism toward supporting lifestyles based on the concept of Eliminating the Idea of Waste®.</p>

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