Packaging Design Implications for Senior Consumers’ Ease of Access with Respect to Container Closure Openability

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  • SRISURO San
    Faculty of Architecture, Urban Design and Creative Arts, Mahasarakham University
  • SON Su-Young
    Department of Home Economics Education, Kyungpook National University
  • MURAKI Satoshi
    Faculty of Design, Kyushu University

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説明

<p>Older adult consumers need easy access to packaging contents through their closure mechanisms. We propose design requirements to make a product more inclusive of older adult users by providing useful packaging design guidelines for easier usage by senior citizens. We examined packaging-versus-consumer interaction in opening procedures for 50 varied consumer products in the Japanese market. The experiment comprised observational analysis and objective and subjective assessments of 48 young and older adult users of both genders. Senior users preferred firm, compact, familiar, and light packaging with intuitive closure and an uncomplicated grip. These results may aid manufacturers in producing more universally friendly closure mechanisms.</p>

収録刊行物

  • 人間工学

    人間工学 60 (1), 1-12, 2024-02-15

    一般社団法人 日本人間工学会

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