Exploration of Health Perceptions, Health-Related Behavior, and Consumption Behavior of Millennials with Chronic Illness:

DOI Web Site 11 References
  • Lee Jue
    Doctoral Student, Graduate School of International Media, Communication and Tourism Studies, Hokkaido University, Japan

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Other Title
  • 若い世代の持病患者の健康認識，健康関連行動，および消費行動に関する探究
  • Emphasis on In-Depth Interviews and Grounded Theory
  • ― 深層インタビューとグラウンデッド理論を中心に ―

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<p>As society ages and life expectancy increases due to medical advances, younger people are becoming more interested in improving and maintaining their health. The purpose of this study is to clarify how the highly health-conscious Millennial generation perceive health consciousness, health-related behavior, and consumption behavior regarding old age and to explore factors that influence health-related behavior. Using a grounded theory approach, we conducted in-depth interviews with chronically ill millennials to derive a model of health consciousness, health-related behavior, and consumption behavior. The results allowed for a unique analysis of long-term health consciousness, health-related behavior, and risk perception of consumption behavior. The findings provide academic suggestions for future studies of health-related and consumption behavior of young people, and may also contribute to directing the practical activities of government agencies and industrial enterprises.</p>

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