Effectuating New Business Development in Large Firms:
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- Yanagi Junya
- Program-Specific Assistant Professor, Graduate School of Management, Kyoto University, Japan
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- Yoshida Mari
- Associate Professor, Graduate School of Business Administration, Japan
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- Namiki Shutaro
- Research Fellow, Graduate School of Management, Kyoto University, Japan
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- Takebayashi Hajime
- Adjunct Professor, Graduate School of Management, Kyoto University, Japan
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- Imajo Keiji
- Adjunct Professor, Graduate School of Management, Kyoto University, Japan
Bibliographic Information
- Other Title
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- 大企業の新規事業開発におけるエフェクチュエーションの活用
- A Case of an Intrapreneur’s Decision-Making and Action That Enables a Continuous BMI Process
- ― 持続的なBMIプロセスを可能とするイントラプレナーの意思決定と行動 ―
Description
<p>This study is grounded in an examination of a prominent electrical appliance corporation, with the aim of proposing an innovative framework in which to evaluate integration of distinct decision-making logics, namely Causation and Effectuation, within Business Model Innovation (BMI) in large-scale enterprises. Specifically, our research reveals the enduring positive effects resulting from combination of these two logics, underscoring the critical importance of dissociating effectuation practices from short-term causation evaluation criteria. Following a sequence of business development procedures, the intrapreneur disengages from the organization, which has relatively de-emphasized effectuating processes, and transitions to a novel intra-organization characterized by a BMI orientation. Consequently, the holistic system operates seamlessly. We posit that these findings contribute a novel perspective to scholarly investigations of the innovation processes in enterprises that exhibit a substantial departure from established business paradigms. Furthermore, our insights extend into the domain of effectuation research, enriching the existing academic discourse.</p>
Journal
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- Japan Marketing Journal
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Japan Marketing Journal 43 (4), 18-30, 2024-03-29
Japan Marketing Academy
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Details 詳細情報について
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- CRID
- 1390299673815536128
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- ISSN
- 21881669
- 03897265
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
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- Abstract License Flag
- Disallowed