The development of eco-design regulations in Europe

DOI

Bibliographic Information

Other Title
  • 欧州におけるエコデザイン規制の展開
  • ―Some emerging issues in the marketing strategies of fast fashion companies―
  • ―ファストファッション企業のマーケティング戦略における新たな課題―

Description

<p>　This paper aims to analyze the environmental impacts created as a byproduct of the growth of fast fashion companies over the past 30 years since the emergence of fast fashion and to organize the eco-design regulations that have developed in Europe in recent years. In addition, some fast fashion companies originated from Europe, coupled with the fact that the EU is the largest consumer market for clothing, and awareness of the environmental impact of fast fashion has been growing since around the 2010s. Against this backdrop, the United Nations and the European Commission have embarked on a full-fledged effort to resolve the issue and have shown a proactive attitude toward involvement. These efforts have culminated in the 2023 Eco-design Regulation, which is expected to have a considerable impact on the future marketing strategies of fast fashion companies. By focusing on the development of eco-design regulation in Europe, this paper raises the issue of the environmental impact caused by the fast fashion industry's push for economic rationality over the past 30 years and the consumer behavior that has become accustomed to disposable products.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390299673817363584
  • DOI
    10.51102/jmhr.3.1_50
  • ISSN
    24368342
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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