Book Reviews
Bibliographic Information
- Other Title
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- 書評
Abstract
<p>Junichi MURAMATSU, Corporate Marketing: Market Creation and Construction of Corporate Systems, Tokyo, Dobunkan, 2009 [reprinted in a new format in 2022]). (Reviewer:Yoji MATSUO)</p><p>Pierre-Yves DONZÉ, The Luxury Industry: Secrets of a Rapid Growth, Yuhikaku, 2022 (Reviewer:Rika UTSUMI)</p>
Journal
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- Japan Marketing History Review
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Japan Marketing History Review 3 (1), 86-96, 2024-03-31
Marketing History Society of Japan
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Details 詳細情報について
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- CRID
- 1390299673817364864
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- ISSN
- 24368342
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- Text Lang
- ja
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- Data Source
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- JaLC
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- Abstract License Flag
- Allowed