Cross-Border Business Model for Retail Stores ―An Inbound Recovery Strategy for the Post-Corona Era―

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  • 小売店舗における越境ビジネスモデル ―ポストコロナのインバウンド回復戦略―
  • コウリ テンポ ニ オケル エッキョウ ビジネスモデル : ポストコロナ ノ インバウンド カイフク センリャク

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Abstract

This paper examines the feasibility of expanding sales per customer by using “Michi no Eki Kadena Souvenir Shop” as a model store for cross-border business, positioning Japan Post as an international logistics service, and implementing an “International Delivery Service at Store Reception”. As a result, the average amount spent per customer increased from approximately 10 times to 11 times. This is believed to have been aimed at reducing shipping（freight） costs, especially through bulk purchases. The “International Delivery Service at Store Reception” is expected to contribute greatly to a new cross-border business model for retail stores during the post-corona era.

Journal

  • 地域研究

    地域研究 (31), 1-18, 2024-02

    沖縄大学地域研究所

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