A critical review of the Honda effect : an example of cooperative work between theory and history

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Other Title
  • ホンダ・エフェクト論争の批判的検討 : 理論と歴史の協働の一例として
  • ホンダ エフェクト ロンソウ ノ ヒハンテキ ケントウ : リロン ト レキシ ノ キョウドウ ノ イチレイ トシテ
  • ホンダエフェクト論争の批判的検討 : 理論と歴史の協働の一例として

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Abstract

The purpose of this paper is to critically examine the controversy over Honda's success in the U.S. motorcycle market from the perspective of business history and to identify empirical issues. Although representative previous studies focus on the same case of Honda, they do not fit together because they have different research objectives and different time frames. Management historians should update the case description itself through historical review work, and theorists should draw new findings from the updated case.

Journal

  • 同志社商学

    同志社商学 75 (6), 1135-1154, 2024-03-14

    The Association of Commerce Doshisha University

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