The Economic Value of Personal Data: Difficulty of Grasping and Individual Perceptions

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  • パーソナルデータの経済価値～把握の困難性と個人の認識～

Abstract

This paper examines the economic value of personal data in light of the situation in which personal data is now considered a good. The economic value of personal data is not self-evident, and currently there is no established method for measuring its value. Existing approaches have their limitations, and the first step is to accumulate analysis of individual services. There are also difficulties in recognizing the value of personal data. The concept of the pro-duction cost of personal data differs from that of ordinary goods and involves the special factor of privacy. If individuals cannot appropriately provide their own personal data, the way in which personal data is used and its value is distributed may not be desirable. This paper conducted a survey and analysis of individuals' perception of value, and found that the possibility of individuals providing their personal data varies depending on the type of information, and that individuals may respond differently depending on the form of compensation for the pro-vision of personal data. Furthermore, this paper found that individuals are aware of considerably greater costs compared to current corporate compensatory responses to information leaks.

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