Determinants of Consumers’ Attitudes Toward Meat Substitute Products

DOI
  • BATBAYAR Peljee
    Department of Transdisciplinary Science and Engineering, School of Environment and Society, Tokyo Institute of Technology
  • ABE Naoya
    Department of Transdisciplinary Science and Engineering, School of Environment and Society, Tokyo Institute of Technology

Bibliographic Information

Other Title
  • 代替肉製品に対する消費者態度の決定要因

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Description

<p>Dietary change, in the form of reduced consumption of meat and dairy products, is considered one of the main strategies for mitigating climate change. The market for meat alternatives is rapidly expanding globally. In Japan, nearly all major meat processing companies have launched their own plant-based meat products since 2020. In this study, consumers’ attitudes toward meat substitute products in Japan, and the factors that influence their behaviors toward plant-based meat products, were studied using logistic regression analyses based on the results of an anonymous online survey of 512 Greater Tokyo Area residents, which was conducted in December, 2021. The results show that plant-based meat products have just started gaining recognition among consumers. Consumers willing to consume plant-based meat products were found to be influenced by familiarity, attitude toward plant-based meat products, social norms, meat attachment, and seeking food variety.</p>

Journal

  • ENVIRONMENTAL SCIENCE

    ENVIRONMENTAL SCIENCE 37 (5), 164-179, 2024-09-30

    SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN

Keywords

Details 詳細情報について

  • CRID
    1390301684514643840
  • DOI
    10.11353/sesj.37.164
  • ISSN
    18845029
    09150048
  • Text Lang
    en
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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