Disclosure Practices of Key Performance Indicators in Subscription Business

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  • わが国におけるサブスクリプション・ビジネスのKPIの開示に関する実態調査報告
  • ワガクニ ニ オケル サブスクリプション ・ ビジネス ノ KPI ノ カイジ ニ カンスル ジッタイ チョウサ ホウコク

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This paper surveys the disclosure practices of KPIs in Japan's subscription businesses, comparing them with prior international surveys. The results reveal that while MRR/ARR is prioritized overseas, Japanese companies tend to emphasize the disclosure of contract numbers and ARPU, which are components of MRR/ARR. Additionally, some unique companies were identified that disclose a combination of multiple KPIs.

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