Proposal and Evaluation of a Method for Promoting Continuous Pro-Environmental Behavior with Moderate Communication

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  • ゆるいコミュニケーションによる環境配慮行動の継続促進手法の提案と評価
  • ユルイ コミュニケーション ニ ヨル カンキョウ ハイリョ コウドウ ノ ケイゾク ソクシン シュホウ ノ テイアン ト ヒョウカ

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Abstract

<p>In Japan, promotion of domestic Pro-Environmental Behavior(PEB) is one of the main challenges for energy saving. Moderate communication is widely preferred because it is free from social stress, and it has potential as a collective method of promoting PEB. Purposes of this study are proposal of a method for promotion of continuous PEB with moderate communication, and evaluation of the effectiveness of the method. Main part of the proposed method is corrective remote communication activity among group members who live in their house, with a moderate communication system, which utilizes portable information device (iPod touch). This activity is expected to cause social facilitation of PEB among users. An evaluation experiment with ten participants　was conducted and the result showed that the proposed method promotes continuous domestic PEB if user can feel other members do PEB in the same room.</p>

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