スポーツマネジメント教育プログラムにおける学生の選好に関する研究

<p>  Offering a sport management program appears commercially attractive，and universities are increasingly establishing a sports management department or courses related to sport management. However，it was unclear whether these sport management programs met the desired standards or not. The design of a well-thought course must satisfy the program as well as the students’ needs.</p><p>  The purpose of this study was to identify the preferences of undergraduates toward sport management education programs. A conjoint model comparing the relative importance of 5 course attributes（Teacher; Subject; Possible acquisition of qualifications; Learning Method; Career path）and 16 levels influencing students’ preference was applied to 161 students majoring in sport management at two universities in Japan; a sport-based university and a commerce-based university. The number of valid responses totaled 143（88.8%）and these were used in our data analysis. The basic attributes that we observed in the respondents included demographics，information about university selection，purpose of enrolment，university selection criteria, and students’ preference for sport management education.</p><p>  The results showed that “Career path” ranked the highest, followed by “Possible acquisition of qualifications”. The results indicated that students studying sport management in Japan seriously considered to the qualifications they could obtain and future job prospects. The courses most preferred by students majoring in sport management at the sport-based university included courses for sports teachers，sport management，courses for sports instructors，courses with small-scale seminars, and courses that offered positions in general organizations and the public sector. The Programs that were by most preferred students majoring in sport management at the commerce-based university were courses for sports teachers，sport/exercise courses，courses for sports instructors，internship style courses, and other sport related courses. Students majoring in sport management at the commerce-based university expected programs specializing in sport more than the students majoring in sport management at the sport-based university.</p>