Applying Best-Worst Scaling to Investigate Chinese Consumer Preferences for Country of Origin Labeling

DOI Web Site Open Access

Bibliographic Information

Other Title
  • ベスト・ワースト・スケーリングによる食料品原産国表示への中国人消費者の選好評価
  • ベスト ・ ワースト ・ スケーリング ニ ヨル ショクリョウヒン ゲンサンコク ヒョウジ エ ノ チュウゴクジン ショウヒシャ ノ セン コウヒョウカ

Search this article

Description

<p>The purpose of this study is to investigate preferences of Chinese consumers for general foodstuffs with different country of origin labels. The study used best-worst scaling for a country of origin labeling experiment. The count result revealed that preferences for the country of origin label of Australia, Canada, the USA and France were positive, and that of Japan, China, Thailand, Brazil and Vietnam were negative. Random parameters logit estimate demonstrated that the experience of visiting Japan, and higher income led to positive interactions with the Japanese label. On the other hand, the experience of visiting Japan, higher income, and food safety awareness resulted in negative interactions with the Chinese label.</p>

Journal

Related Projects

See more

Keywords

Details 詳細情報について

Report a problem

Back to top