A method of design development using positioning map for niche market

DOI
  • Sasa Chieko
    Kanagawa Institute of Industrial Science and Technology
  • Miyazawa Iko
    Kanagawa Institute of Industrial Science and Technology

Bibliographic Information

Other Title
  • ポジショニングマップによるニッチな市場のためのデザイン開発

Description

In the recent days, small and medium-sized enterprises are faced on the severe competitive environment at home and abroad. In order to survive the global competition, not only the technology but also the design powers are required when creating a new product or service. In this paper, we propose a new method of design development using positioning map for a niche market at which is aimed by such small and medium-sized enterprises. In this new method, we define the design concept of a new product or service by both intension and extension. And we also give an approach to identify the elements which are included in both of the intension and extension corresponding to the targeted niche market.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390564237992127744
  • NII Article ID
    130007399291
  • DOI
    10.11247/jssd.65.0_92
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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