Effects of Haptic Imagery and Effectance Motivation on Psychological Ownership
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- ISEKI Sayo
- Nagoya University
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- KITAGAMI Shinji
- Nagoya University
Bibliographic Information
- Other Title
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- 商品を触るイメージとエフェクタンス動機づけが所有感の生起に及ぼす影響
Description
Just imagining touching an object (i.e., haptic imagery) has been found to increase psychological ownership for an object. Our previous study revealed that purchase intention also increases as psychological ownership increases via perceived control promoted by haptic imagery. Then, how can the effect of haptic imagery on psychological ownership be promoted more? In this study, we investigated whether this effect could be promoted when effectance motivation is high. Effectance motivation is the motivation to feel competent to change the environment as a result of their activities and getting a sense of control. This study showed the following. Although only for objects that were actually touched previously, when effectance motivation is high, haptic imagery directly increased psychological ownership and this effect was fully mediated by perceived control. This study gives great suggestions in understanding consumer behavior when objects cannot be touched (e.g., online shopping).
Journal
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- Transactions of Japan Society of Kansei Engineering
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Transactions of Japan Society of Kansei Engineering 17 (5), 531-536, 2018
Japan Society of Kansei Engineering
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Details 詳細情報について
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- CRID
- 1390564238058539776
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- NII Article ID
- 130007552724
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- ISSN
- 18845258
- 18840833
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed