Marketing and Behavioral Economics: Review of Dual Process Theory and Context Effect, and Empirical Investigation Using Purchase History Data

DOI 1 Citations Open Access

Bibliographic Information

Other Title
  • マーケティングと行動経済学―二重過程理論と文脈効果に関するレビューと購買履歴データからの実証分析―

Description

<p>We review previous studies regarding the dual process theory and the context effect which are closely related to both behavioral economics and marketing. We also provide a real data analysis which illustrates the attraction effect from purchase history data in supermarkets.</p>

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Details 詳細情報について

  • CRID
    1390564238077168256
  • NII Article ID
    130007604038
  • DOI
    10.11167/jbef.12.51
  • ISSN
    21853568
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
    • Crossref
  • Abstract License Flag
    Disallowed

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