Where Will “Broadcasting to Come” Be Headed? [Vol.3]

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  • これからの“放送”はどこに向かうのか? Vol.3
  • これからの"放送"はどこに向かうのか?(Vol.3)地域メディアとしての存在意義〈2018年8月~2019年1月〉
  • コレカラ ノ"ホウソウ"ハ ドコ ニ ムカウ ノ カ?(Vol.3)チイキ メディア ト シテ ノ ソンザイ イギ 〈 2018ネン 8ガツ~2019ネン 1ガツ 〉
  • Raison D'etre as Local Media From August 2018 through January 2019
  • 地域メディアとしての存在意義 ‹2018年8月2019年1月›

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Abstract

This is the third installment of a semiannual series that overviews the latest trends of broadcast-related services and government policies to clarify the issues. This article covers developments from August 2018 through January 2019.This period saw a significant progress in the discussion at the Committee on the Various Issues Surrounding Broadcasting (hereinafter “the Committee”) of the Ministry of Internal Affairs and Communications regarding the amendment to the Broadcast Act that would enable NHK’s simultaneous online delivery of broadcast content; NHK announced its plan to lower the receiving fees as a revision of its receiving fee system, which had been among the terms and conditions for the amendment. Thus, the reform of NHK was a major topic for this period. In November the Committee launched a “subcommittee for strengthening the foundation of broadcasting business” where future visions of local commercial broadcasters were discussed from a viewpoint of corporate management. In December the Liberal Democratic Party’s “subcommittee on the amendment of the Broadcast Act” (hereinafter “the LDP subcommittee”) issued the second recommendations including “proactive restructuring” of local commercial broadcasters.This article consists of three key pillars incorporating the latest trends mentioned above. The first theme involves the future of broadcasting that had been discussed in recent years inevitably in the context of external pressure such as politics and global OTT players (likened to the Black Ships in Japan). The author examines how this has impacted on broadcasters as well as what must be done for the future. The second theme is the latest trend of local media organizations that have been actively deploying various efforts in search of their raison d'etre in local communities, which are faced with increased challenges. The author touches upon the LDP subcommittee’s second recommendation. Thirdly, the author summarizes NHK’s recent moves, which had been accelerated by the policy trend in late 2018, and presents future issues to be discussed.

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