The Framing Effect of Social Movement Using SNS in Policy Change of Local Government

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Other Title
  • 地方自治体の政策転換におけるSNSを用いた社会運動のフレーミング効果
  • 地方自治体の政策転換におけるSNS を用いた社会運動のフレーミング効果 : 渋谷区「同性パートナーシップ条例」の制定過程を事例に
  • チホウ ジチタイ ノ セイサク テンカン ニ オケル SNS オ モチイタ シャカイ ウンドウ ノ フレーミング コウカ : シブヤク 「 ドウセイ パートナーシップ ジョウレイ 」 ノ セイテイ カテイ オ ジレイ ニ
  • —Based on the Case of the Policy Making Process on Shibuya City's "Same-Sex Partnership Ordinance"
  • –渋谷区「同性パートナーシップ条例」の制定過程を事例に–

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Abstract

This paper empirically analyzes the framing effect of social movements using SNS etc. in the policy change of local governments as a case example of the process of establishment of "same-sex partnership ordinance" in Shibuya City. In the process of establishing this ordinance, frames created by a city council member under the influence of activists, frame formation by activists, hash tag social movements on Twitter and internet signature campaigns conducted according to the frame set by a city council member influenced judgments of the mayor, administrative staff and city council members. At that time, SNS had a "framing effect" to create a framework of new interpretation for lawmakers rather than "mobilization effects" on social movements. As a result, despite the fact that the biggest faction of City council was not favorable to the ordinance, political struggle was avoided and the ordinance was enacted by the initiative of the mayor, making it possible to make a smooth policy change.The verification of this paper proved that frame setting and its diffusion influence the policy process of the municipality while visualizing the existence of parties and potential conspirators.

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