Longitudinal Data Analysis on Shopping Behaviors in Metropolitan Suburbs: A Case Study of the Residents of Heijo New Town, Nara City

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  • 大都市圏郊外における買い物行動の縦断データ分析―平城ニュータウン居住者を事例に―
  • ダイトシケン コウガイ ニ オケル カイモノ コウドウ ノ ジュウダン データ ブンセキ : ヒラジロ ニュータウン キョジュウシャ オ ジレイ ニ

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Abstract

<p>Many studies have examined shopping behaviors in metropolitan suburbs through cross-sectional surveys. However, few studies have focused on longitudinal data. The present investigation collected long-term longitudinal data on the shopping behaviors of people residing in the suburbs of the Osaka metropolitan area. The study area comprised Heijo New Town in Nara city, an eastern suburb of the Osaka metropolitan area. Data were obtained from a questionnaire survey. The results of the examination revealed that customers of luxury clothing maintained largely the same purchasing behavior up to the bubble economy period, purchasing from either Namba-Shinsaibashi (the higher-ranked central location in the Osaka metropolitan area) or from the vicinity of the Yamato-Saidaiji Station (the lower-ranked central neighborhood). After the collapse of economic bubble, the shopping share of the Namba-Shinsaibashi area decreased considerably. In 1980, customers still purchased convenience goods, such as everyday clothes, from department stores. However, after the 1980s, a general merchandise store was built in Heijo New Town, where the purchasing of everyday clothes increased. This paper demonstrates that the shopping behavior of suburban residents changed as the shopping environment in the metropolitan area transformed. Further, the manner in which customers altered their purchase behaviors differed, depending on the time they started living at their current residence.</p>

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