The impact of subscription prices on consumer behavior

DOI

Bibliographic Information

Other Title
  • サブスクリプション価格が消費者行動に与える影響

Abstract

<p>In recent years, there has been various pricing (for example, subscription prices) . In particular, it is remarkable in cloud businesses such as “Software as a Service" (SaaS) and services that provide digital contents. One of the reasons is the flexibility of pricing in e-business. This is why, research on pricing has been advanced from various aspects.</p><p>In this article, we review the studies that deal with pricing. We consider the impact of subscription prices on consumer behavior.</p>

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Keywords

Details 詳細情報について

  • CRID
    1390565134809159040
  • NII Article ID
    130007771553
  • DOI
    10.11497/jasmin.201910.0_5
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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