Keyword-based Text Generation for Internet Advertisement

DOI

Bibliographic Information

Other Title
  • インターネット広告におけるキーワードに基づく広告文の自動生成

Abstract

<p>Generating advertisements massively has a great demand for internet advertising. Banner ads, which consist of images and texts, are playing an important role that attracts users' interest, let them know about the product's information and encourage them to visit product's landing page (LP). Handcrafting a large number of ads, especially the texts, based on information on the LP is extremely expensive. Therefore, we attempted to generate these texts automatically. The generated ad texts must follow the description of the product described in the LP. However, using the raw LP for machine learning is challenging because both of the quality and the quantity of descriptions are different. Moreover, LP contains many noisy tokens that will interfere with the learning. In this paper, we propose a keyword-based generation of ad texts that will consider the information about the product. We experimented using the actual advertisement data and confirmed that this method will generate appropriate ad texts.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390566775143116416
  • NII Article ID
    130007857397
  • DOI
    10.11517/pjsai.jsai2020.0_4rin170
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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