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Influence of the Ease of Pulling Wet Wipes on the Product Impression and Selection

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  • ウェットティッシュの取り出しやすさが製品の印象や製品選択に及ぼす影響
  • ウェットティッシュ ノ トリダシ ヤスサ ガ セイヒン ノ インショウ ヤ セイヒン センタク ニ オヨボス エイキョウ

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Abstract

<p>The purpose of this study was to examine the effect of the ease of pulling wet wipes on product impression and selection. Study participants were asked to use high-pulling-property and low-pulling-property wet-wipe products for cleaning. After each cleaning, the participants evaluated the perceived pulling property, perceived wiping property, fun of using etc. of each product. The participants also expressed which product they would like to use if they were to perform the same cleaning again. Results showed that the high-pulling-property product was evaluated higher than the low-pulling-property product for both perceived pulling property and fun of use. Furthermore, most participants preferred using the high-pulling-property product in a hypothetical situation where they would perform the same cleaning again. Interestingly, the participants who believed that the high-pulling-property product was easier to pull than the low-pulling-property product reported that the high-pulling-property gave a smoother wiping experience. We assumed that these findings were derived from the attribution of increasing haptic perceptual fluency (i.e., the increasing pulling property of the wet wipes) to product impressions.</p>

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